Getting more sales on a regular basis is one of the biggest challenges for most businesses. If you have been struggling with this lately then maybe it is time to look at some of the best and easiest tools around.
Which of the following tools could work wonders for your sales figures? It is possible that each of them could be useful for you.
A Mass Email Tool
Sending out emails and then tracking the success rate is something that you could be wasting a lot of time on. The truth is that it is a lot easier to do this if you use a mass email tool to make your life easier.
In this way, you can very quickly send out a batch of emails and then track them. This will let you very quickly get your offers out to your leads and then see how many of them actually open the messages.
By working in this way you can work out in no time whether your approach is right or wrong. Maybe you need to re-think your approach to writing the emails or perhaps you are just writing out to the wrong people.
It is far easier to see how to make some changes when you are working on solid statistics rather than just gut instinct.
An Address Verification Tool
Another approach that you might choose to take is that of sending out letters. This can work better in a lot of cases but you will need to use a postcode finder and address verification tool to get it right.
The impact of getting a letter through the door remains a very powerful statement that can be a great start to a new business relationship. However, the impact can be a negative one if you send out a letter with the wrong details on it.
This means that you need to pay a lot of attention to how you get the address details just right. By using a good postcode lookup tool you can ensure that the people you write to get a letter that they can see has had some effort put into it.
On the other hand, if you issues letters with obvious mistakes on them then this is going to show you in a bad light right away. No-one is going to see you as being highly professional firm if you can’t even get their name and address right in your first contact.
Lists of Leads
One of the easiest sales tools of all is a list of leads. You will probably start building up your own leads database over time but what about in the early days?
When you are first starting out in business is can make a lot of sense to buy in a list of leads. This will help you to reach out to people who might be interested in what you do.
In order to get this right you will want to order leads that fit in with your marketing strategy. For instance, you might want to focus on a certain region or on potential clients of a certain age.
You can save yourself a lot of time and effort by only offering your products to those people who are a genuinely good fit for your client profile. This will help you see right away whether your assumptions about your target market are right.
Skype or Similar Conference Calling Software
There are sure to be times when you need to make a call in order to land a big client. At times like this, it can be a great idea to use video conference calling software to appear more professional.
This will allow you to run a presentation past them and also to get more people involved in the call. This means that you can get product experts or senior managers on the call to add some weight to the sales pitch.
There are several free options for video conferencing software, such as Skype. If you choose to pay for a more comprehensive service then you will get extra features that could come in handy at some point.
You might not use this tool very often but it is important to have it ready and waiting for the moment when someone asks you to call them on a conference call. The smart response to this request is to call them back right way and strike while the iron is hot.
If you want to achieve more sales then try the easy approach of using the right tools at the right time.